The challenge, called Southendurance, begins at 3:00 AM and finishes just before midnight. It is all in aid of the Ickle Pickles charity, which supports neonatal units across the UK by funding vital life saving equipment.
Seb Coombs of THS Concepts shared:
“We’re proud to support such a vital cause, which is so close to our heart. The Ickle Pickles charity does incredible work. It is something our family has experienced first hand.”