
Article By: Tom Ayre
Date: November 3, 2025
The challenge, called Southendurance, begins at 3:00 AM and finishes just before midnight. It is all in aid of the Ickle Pickles charity, which supports neonatal units across the UK by funding vital life saving equipment.
Seb Coombs of THS Concepts shared:
“We’re proud to support such a vital cause, which is so close to our heart. The Ickle Pickles charity does incredible work. It is something our family has experienced first hand.”
Each year, over 90000 babies are born sick or prematurely in the UK. Ickle Pickles is the only charity solely focused on raising money for neonatal intensive care equipment. Since 2009, it has funded over £3.5 million in equipment for more than 50 hospitals.
Kat Khalife from Ickle Pickles commented:
“Their passion and commitment help us provide essential equipment and highlight the urgent needs of premature and sick babies. With their support, we can give every newborn a fighting chance.”
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